In the olden days…

… people would meet face-to-face in sepia-toned markets. They’d be able to exchange stories and cheery words. They’d also be able to recognise each other without the need to inspect each other’s bags of cookies.

Whether we like it or not, the world got a bit more… digital. We can’t all interact face-to-face anymore, but technology is doing its best to try to keep up.

At its heart, Futurewords is simply trying to offer a means of showing you our latest stories. However, we have to comply with the same digital rules that apply to huge corporations, so that means we have to display a scary-looking Privacy Policy.

The bottom line is that we’ll always try to treat you with the respect you’d expect from meeting us personally.

Thanks for taking the time to read this…


Privacy Policy

It is Futurewords Ltd. policy to respect your privacy regarding any information we may collect from you or which you may provide to us, in the circumstances set out below.
Accordingly, we have developed this privacy policy to explain how we collect, use, communicate, disclose, safeguard and otherwise make use of your personally identifiable information (“Personal Data”).

We will only collect and use your Personal Data where:
• we have lawful grounds to do so, including to comply with our legal obligations;
• we are performing a contract with you for our services; and
• we have legitimate interests in using your Personal Data and your interests and fundamental rights do not override those interests.

For the purposes of the EU General Data Protection Regulation ((EU) 2016/679) (“GDPR”), we, Futurewords Ltd., are the “data controller”. If you have any questions about this policy or about how we use your Personal Data, please contact us via our contact details at the end of this policy. This policy is effective as of 22nd May 2018. We review our privacy practices on an ongoing basis, and as such we may change this privacy policy from time to time. Please check this page frequently to ensure you are familiar with its current content.

1. Personal Data we collect via our website.

Personal Data that you provide to us

We only collect Personal Data where you choose to interact with us on the Website in the following ways:
• When you complete the enquiries form, we collect the data that you enter into the ‘Your Email Address’ and ‘Message’ text boxes.
• When you sign-up to receive free content including news and offers, we collect your email address.

Data that we collect automatically

Certain information in collected automatically when you visit our Website – such as the type of browser and operating system you are using, and the domain name of your Internet service provider. We do not link this information with any Personal Data. Data may also be collected automatically through our use of cookies on the website. Owing to the framework of the WordPress site, visitors are assigned a temporary guest identification cookie. Similarly, the Twitter feed section requires a cookie to like and share guest interactions. Neither of these cookies are used to retain Personal Data about you.

2. Use of your Personal Data

We will only use your Personal Data when the law allows us to. Most commonly, we use your Personal Data to:

• process and manage your use of our website;
• respond to your questions, comments and requests;
• where you have opted-in to receive marketing from us, deliver communications that are relevant to your preferences / may be of interest to you;
• improve our services and Website through analysis of information.

3. Sharing of your Personal Data

We take your privacy seriously and will not share your Personal Data with others, except as permitted by applicable law.

4. Keeping your Personal Data secure

We have implemented security policies and technical measures to safeguard the Personal Data we collect. We maintain physical, electronic and procedural safeguards that comply with applicable law, including the GDPR, to safeguard Personal Data from accidental loss, destruction or damage and unauthorised access, use and disclosure.

5. Retention periods for use of your Personal Data

We will use and store your Personal Data only for as long as necessary, bearing in mind the uses of your Personal Data as described in this privacy policy and otherwise as communicated to you. We review the Personal Data we hold at regular intervals and delete permanently or anonymise any Personal Data which is no longer necessary.

6. Children

This Website and our services are aimed at adults, and we do not knowingly collect any Personal Data relating to children aged under 15 years old. If you are under the age of 15, please do not provide us with any of your Personal Data, including your email address.

7. Access to and control over your Personal Data

You have legal rights under applicable law in relation to your Personal Data. You can ask the following questions, or take the following actions, at any time by contacting us via our contact details:

• see what Personal Data we hold about you (if any), including why we are holding it and who it could be disclosed to;
• ask us to change/correct your Personal Data;
• ask us to delete your Personal Data;
• object to the processing of your Personal Data;
• ask us to restrict the processing of your Personal Data;
• withdraw any consents you have given us to the processing of your Personal Data; and
• express any concerns you have about third parties’ use of your Personal Data.

8. Change of purpose

We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to have an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

9. Contact Futurewords Ltd.

Other than our emailing list, we do not hold any Personal Data.

To verify that a Personal Data enquiry is genuine, please include in your correspondence the email address you used when you originally granted us permission to contact you.

Email for Personal Data enquiry:
Postal address for Personal Data enquiry: 104 Southover, London, United Kingdom, N12 7HD